((radioads))
Prepared for Jim's Mowing

Get ready for spring,
on Melbourne radio.

A two-week home & garden drive across Smooth 91.5 and NOVA 100, built to put Jim's Mowing front of mind with Melbourne homeowners booking ahead of the spring rush.

Melbourne Homeowners 30-65 2 weeks 29 Jun - 12 Jul 2026 164 spots
Proposal prepared in
60 seconds
The Campaign

Built for the booking window

Winter is when Melbourne's most organised homeowners lock in their spring lawn and garden care. The plan front-loads weekend home & garden listening and afternoon drive, then layers heavy bonus weight so Jim's national reputation -- 35+ years, fully insured, work-guaranteed franchisees -- gets heard well past the paid spots.

Client
Jim's Mowing
Market
Melbourne
Audience
Homeowners 30-65
Flight
29 Jun - 12 Jul
Stations
Smooth 91.5 + NOVA 100
Spots
164 total
Net reach
641,280
Avg frequency
7.6x
Media Plan

Where the campaign runs

Three paid placements carry the message, weighted to weekend home & garden listening; four bonus placements add reach and frequency at no extra cost.

StationPlacementDaypart SpotsInvestment
Smooth 91.5Weekend home & garden 8am-11amSat-Sun20$3,400
Smooth 91.5Workday drive 4pm-7pmMon-Fri35$4,550
Smooth 91.5Workday weather 10am-2pmMon-Fri25$3,250
Smooth 91.5Weekend home & garden 8am-11am BonusSat-Sun20Included
Smooth 91.5What's Happening 12-12 BonusMon-Sun24Included
NOVA 100Breakfast 6am-9am BonusMon-Fri20Included
NOVA 100What's Happening 12-12 BonusMon-Sun20Included
Total campaign 164 $11,200 +GST

84 of the 164 spots are bonus weight, included at no charge. Investment shown excludes GST ($12,320 including GST).

Reach & Frequency

Who this campaign reaches

641,280
People reached (net, unduplicated)
32.5%
Of Melbourne's homeowners aged 30-65
7.6x
Average times each person hears the ad
Smooth 91.5561,420 reached · 8.3x avg freq
NOVA 100130,330 reached · 4.0x avg freq

Reach and frequency are estimates modelled from GfK Radio 360 survey audience data for Melbourne homeowners 30-65, for campaign planning use. Smooth 91.5 carries the core reach; NOVA 100 extends it with incremental, lighter-frequency listeners. Net figures remove the overlap between the two stations.

The Investment

What it costs, what it buys

$11,200 +GST
Total campaign investment
$17.47
Cost per 1,000 people reached
2.0x
Bonus weight (84 of 164 spots free)

For $11,200 plus GST, Jim's Mowing reaches almost a third of every homeowner in Melbourne aged 30-65, an average of more than seven times each, across the two weeks before the spring booking rush -- driving calls to 13 15 46.

Next Step

Ready to lock it in

Approve the plan and Radio Ads books the airtime, briefs the stations, and gets Jim's spring-ready message to air for the 29 June start. Want to adjust the weight or add a market? We will reshape it in minutes.

Approve this campaign →
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